本月News
  Publisher talks about challenges small presses face (Part Ⅱ)
To successfully run a small press in a competitive market, you need to have a niche, a speciality, or a focus.

"It doesn't matter what your niche is; what matters is that you have one," seasoned independent publisher Kira Lynn of Kane/Miller told a seminar yesterday. The event was held on the sidelines of the Taipei International Book Exhibition.

Lynn was speaking from experience. Her boutique-size company, Kane/Miller, has been at it for 20 years - producing unique picture book imports such as the groundbreaking "Everyone Poops" that sold over a million copies since it first went to press in 1996 to "Guji Guji," the story of a crocodile egg that hatches in a duck's nest. The latter landed on "The New York Times" bestseller list last November, and sold over 56,000 copies in just three months. "Guji Guji," by Chen Chih-yuan, was first published in Taiwan.

"We have a very selective list," Lynn, Madeline Kane's daughter, told local publishers yesterday. Kane/Miller produces 15 to 20 new titles each year.

"We choose the books we publish with extraordinary care and attention. We think about them, we discuss them, we argue about them," she continued.

"We read them aloud, and then we read them to ourselves, to our families, and to each other. We live with them. In the end, we publish those books that speak to us - and those that we believe will speak to children."

Her team's efforts did not go unnoticed. The publishing house had since won a string of awards including the UNESCO Prize and the Philippine National Book Award, she said.

"(We have been doing it) for 20 years and we do it well. It's how we are known," said Lynn.

Describing small publishers as risk-takers, the Kane/Miller chief noted that the challenges facing boutique-size players were greater than ever before.

"How do we get our books into the hands of wholesale buyers? How do we get them to retailers? How ultimately will we reach the market? In our view, if we are going to survive and survive well, these are questions that we have to answer everyday," she said.

To thrive in such a competitive marketplace, small publishers needed to apply the same management principles that got them started in the first place: They need to have focus, said Lynn.
(to be continued)


(2005/2/16)

 
 
 
  我有育兒問題想問>>
認識信誼關於奇蜜服務詢問合作提案菁英招募隱私權政策智慧財產權聲明網站地圖回信誼首頁
信誼基金會 版權所有 copyright © Hsin-Yi Foundation. All Rights Reserved
100 台北市重慶南路275號  客服專線:(02)2391-33842499 (禮拜一∼禮拜五 9:00∼18:00)